The value of local and regional media relationships
Launch library · evergreen read
National media coverage tends to attract most of the attention during campaign planning meetings, but local and regional media relationships often deliver coverage that feels considerably more relevant and credible to the specific communities an organisation actually depends on for its ongoing reputation and genuine long term support over time.
Local journalists frequently have deeper, longer standing relationships with their own communities than national outlets can ever realistically replicate, and coverage from a genuinely trusted local source can carry a kind of credibility that a larger, more distant publication sometimes simply cannot match for that particular local audience.
Investing real time in these local relationships, even when national coverage feels like the more prestigious goal to chase, tends to build a foundation of trust that pays dividends across many years rather than a single passing news cycle, since local journalists and their audiences tend to have genuinely long memories about who treated them well.